Phoenix Suns Sign Early Warning Services as New Jersey Sponsor
Early Warning Services, maker of Zelle and Paze, replaces PayPal on Phoenix Suns jerseys in a multi-year partnership deal.
The Phoenix Suns have secured a new jersey sponsorship deal with Early Warning Services, LLC, the Arizona-based financial technology company behind the Zelle and Paze payment platforms, replacing PayPal as the team's official jersey partner under a multi-year agreement announced September 28, 2026.
The partnership connects two Arizona-rooted organizations, with Early Warning Services headquartered in the same state as the NBA franchise. The company's Paze digital wallet brand will appear on Suns jerseys, giving the fintech firm prominent visibility during nationally televised games throughout the NBA season.
Read more IGT Reveals Rebranded Identity at 2026 Global Gaming Expo →
Early Warning Services operates Zelle, a peer-to-peer payment network that has grown into a widely used tool for everyday money transfers among American consumers and financial institutions. The company's newer Paze platform represents its push into the digital checkout and e-commerce payments space, and the jersey deal offers significant marketing reach for that product.
Jersey patch sponsorships have become a meaningful revenue stream for NBA franchises since the league introduced them in 2017, pairing teams with corporate partners across finance, technology, and other sectors. The Suns-Early Warning deal underscores the growing appetite among fintech brands to build consumer awareness through high-profile sports partnerships at the professional level.
Continue reading at All Financial Services & Investing.
